Sales Down Due to Covid-19? Add Online Shopping
Client: Rhinebeck Department Store
Effects of Covid-19
- Covid-19 reduced sales to 0% for 10 weeks
- Even after moving to Phase 4 reopening, store traffic is slow
- Spring inventory not selling and in danger of never selling
Previous to Pandemic
- Central Rhinebeck location ensured sales and foot traffic
- Service was big reason for shopper loyalty
- Site didn’t include ability to shop online
- Website imagery not kept up-to-date / not focus of staff time
- Constant Contact account cancelled
- Email subscriptions not solicited
- Inactive social media
Affordable Implementation of Online Shopping
- Full Deck Design (FDD) installed e-commerce platform
- FDD connected to payment gateway through Rhinebeck Department Store local commercial bank
- FDD set up initial sale products and categories
- FDD trained Rhinebeck Department Store staff how to create products and include them in site menus
- RDS able to add in new products as time allows
- Focus on adding spring inventory as sale items
- Include ability to sell gift cards online
- Email marketing & Instagram posts link to targeted sales items
Results
- Online and in-store sales are increasing
- Merchandise for fall and holiday season ordered
- Regular email blasts have encouraged sales
- Active Instagram posts link to specific goods for sale on the website
- SEO training videos helped staff improve search engine results
- See the site live